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History and Development
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1968
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September |
Started door-to-door selling of seals as "Yukado" in Ageo, Saitama |
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1977
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June |
Established "Yukado Co., Ltd." |
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1983
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March |
Began mail order service of apparel |
| August |
Completed new head office (present Main Building) in Ageo, Saitama |
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1986
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August |
Issued "Belluna" catalog as general catalog |
| October |
Completed new distribution center in Ageo, Saitama |
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1987
|
December |
Began financing services |
| 1990 |
April |
Changed the company's name to "Belluna" |
| June |
Opened "Northern Kanto Calling Center (present Northern Kanto Branch)" in Konosu, Saitama |
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1992
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October |
Began mail order service of perishable foods directly from Hokkaido |
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1994
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January |
Completed and opened "Ryoke-Maruyama Distribution System Center" in Ageo, Saitama |
| July |
Established Toyo Kampo Kenkyujyo Co., Ltd. (present Refre Co., Ltd.) for sales of functional and health foods |
| September |
Listed on the stock exchange as a mail order company from Kanto-area for the first time |
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1997
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May |
Completed "Annex Building" in Ageo, Saitama |
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1998
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January |
Listed on the 2nd Section of Tokyo Stock Exchange |
| May |
Completed new head office in Ageo, Saitama |
| Established El Dorado Co., Ltd. for management of coffee shops |
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2000
|
March |
Listed on the 1st Section of Tokyo Stock Exchange |
| Established Ozio Co., Ltd. for sales of cosmetics |
| June |
Began Internet Shopping Mall business as development of catalog mail order service |
| August |
Completed and opened "Utsunomiya Distribution System Center" in Kanuma, Tochigi |
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2001
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January |
Opened "Kawagoe Order Reception Center" in Kawagoe, Saitama |
| May |
Completed the "2nd Annex Building" in Ageo, Saitama |
| December |
Completed and opened "Ryoke-Yamanoshita Clinic Station" in Ageo, Saitama |
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2002
|
January |
Received assignment of the goodwill of Friendly Co., Ltd. |
| May |
Established Sunstage Finance Co., Ltd. (present Sunstage Co., Ltd.) for financial services |
| October |
Established Bell-Net Credit Co., Ltd. in South Korea for financial services |
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2003
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June |
Completed and opened "Ryoke-Yamanoshita Distribution Center" in Ageo, Saitama |
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2004
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February |
Established Shanghai Belluna Co., Ltd. in China for management and improvement of quality |
| April |
Completed and opened "Kawagoe Mailing Center" in Kawagoe, Saitama |
| August |
Established Granbell TV Co., Ltd. as joint venture between Index Corporation and Belluna for mail order business through TV |
| Opened the "2nd Kawagoe Order Reception Center" in Kawagoe, Saitama |
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2005
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January |
Opened "Iwatsuki Order Reception Center" in Iwatsuki, Saitama |
| February |
Completed and opened "Kawajima Distribution System Center" in Hiki, Saitama |
June |
Opened "Tokyo Head Office" in Shinjuku, Tokyo |
September |
Internet Shopping Mall business transferred to eMgrowth Co., Ltd. |
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2006
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February |
Broadcasting business of Granbell TV Co., Ltd. transferred to CS Tokyo Co., Ltd. |
| November |
Enlarged "Ryoke-Maruyama Distribution Center" in Ageo, Saitama |
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2007
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March |
Purchased 100% of the issued shares of Nursery Co., Ltd. |
April |
Completed and opened "The 2nd Utsunomiya Distribution Center" in Kanuma, Tochigi |
Belluna obtains PribacyMark from the Japan Information Processing Development Corporation (JIPDEC) |
October |
Established Belluna Mailing Service Co., Ltd. for increase of efficiency on mailing catalogs |
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2008
|
February |
Opening the Flagship Shop of Ozio Co., Ltd. |
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2009
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March |
Moved and Changed the name of "Tokyo Head Office" to "Tokyo Office" |
| Enclosing and mailing-related business transferred to Yoshida Shiko Co., Ltd. |
| 2010 |
March |
Opened "Kasukabe Order Reception Center" in Kasukabe, Saitama |