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Corporate Profile
History and Development
History and Development
1968
September
Started door-to-door selling of seals as "Yukado" in Ageo, Saitama
1977
June
Established "Yukado Co., Ltd."
1983
March
Began mail order service of apparel
August Completed new head office (present Main Building) in Ageo, Saitama
1986
August
Issued "Belluna" catalog as general catalog
October Completed new distribution center in Ageo, Saitama
1987
December Began financing services
1990
April
Changed the company's name to "Belluna"
June Opened "Northern Kanto Calling Center (present Northern Kanto Branch)" in Konosu, Saitama
1992
October Began mail order service of perishable foods directly from Hokkaido
1994
January
Completed and opened "Ryoke-Maruyama Distribution System Center" in Ageo, Saitama
July Established Toyo Kampo Kenkyujyo Co., Ltd. (present Refre Co., Ltd.) for sales of functional and health foods
September Listed on the stock exchange as a mail order company from Kanto-area for the first time
1997
May
Completed "Annex Building" in Ageo, Saitama
1998
January Listed on the 2nd Section of Tokyo Stock Exchange
May Completed new head office in Ageo, Saitama
Established El Dorado Co., Ltd. for management of coffee shops
2000
March Listed on the 1st Section of Tokyo Stock Exchange
Established Ozio Co., Ltd. for sales of cosmetics
June Began Internet Shopping Mall business as development of catalog mail order service
August Completed and opened "Utsunomiya Distribution System Center" in Kanuma, Tochigi
2001
January Opened "Kawagoe Order Reception Center" in Kawagoe, Saitama
May Completed the "2nd Annex Building" in Ageo, Saitama
December Completed and opened "Ryoke-Yamanoshita Clinic Station" in Ageo, Saitama
2002
January Received assignment of the goodwill of Friendly Co., Ltd.
May Established Sunstage Finance Co., Ltd. (present Sunstage Co., Ltd.) for financial services
October Established Bell-Net Credit Co., Ltd. in South Korea for financial services
2003
June Completed and opened "Ryoke-Yamanoshita Distribution Center" in Ageo, Saitama
2004
February Established Shanghai Belluna Co., Ltd. in China for management and improvement of quality
April Completed and opened "Kawagoe Mailing Center" in Kawagoe, Saitama
August Established Granbell TV Co., Ltd. as joint venture between Index Corporation and Belluna for mail order business through TV
Opened the "2nd Kawagoe Order Reception Center" in Kawagoe, Saitama
2005
January Opened "Iwatsuki Order Reception Center" in Iwatsuki, Saitama
February Completed and opened "Kawajima Distribution System Center" in Hiki, Saitama
June
Opened "Tokyo Head Office" in Shinjuku, Tokyo
September
Internet Shopping Mall business transferred to eMgrowth Co., Ltd.
2006
February Broadcasting business of Granbell TV Co., Ltd. transferred to CS Tokyo Co., Ltd.
November Enlarged "Ryoke-Maruyama Distribution Center" in Ageo, Saitama
2007
March Purchased 100% of the issued shares of Nursery Co., Ltd.
April
Completed and opened "The 2nd Utsunomiya Distribution Center" in Kanuma, Tochigi
Belluna obtains PribacyMark from the Japan Information Processing Development Corporation (JIPDEC)
October
Established Belluna Mailing Service Co., Ltd. for increase of efficiency on mailing catalogs
2008
February Opening the Flagship Shop of Ozio Co., Ltd.
2009
March Moved and Changed the name of "Tokyo Head Office" to "Tokyo Office"
Enclosing and mailing-related business transferred to Yoshida Shiko Co., Ltd.
2010 March Opened "Kasukabe Order Reception Center" in Kasukabe, Saitama
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