Belluna offers complete lifestyle support with a range of products and services from food and clothing to recreation and everything for the home. We are building corporate value that says to customers, “Access Belluna for everything you need,” and a business to realize the wished of all our stakeholders.

The driving force of Belluna’s success is our “portfolio” approach, which achieves a balance between growth and profitability. We have harvested a database and other management resources that have been cultivated through our mail order business, and expanded into related fields to realize steady and continuous growth. Belluna’s strength is its agility and flexibility in the face of changing circumstances.

Belluna’s objective of becoming a diversified conglomerate calls for the cohesion of management resources and the harnessing of the synergistic effects of multiple businesses to achieve steady growth and profitability. Belluna’s people are brimming with energy as they enliven the mail order industry.

Kiyoshi Yasuno
President and Representative Director