Belluna ： IR Information Corporate Profile (Business segments)

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Belluna Group’s Vision:

Establish a “general merchant company” on a foundation of mail order profitability through the use of databases

Belluna possesses a database of over 12 million customers nationwide and infrastructure that has been cultivated through its General Mail Order business. Using these strengths to the maximum extent possible, Belluna is expanding businesses derived from mail order businesses, including the Specialty Mail Order and Solution businesses, all of which are expected to grow and increase in profitability. With its business policy “Customer-Driven and Customer-Focused”, Belluna aims to establish a “general merchant company” that provides products and services meeting various needs based on effective utilization of its management resources.

Our short-term strategies are available here.

Business Model

General Mail Order Business

Belluna’s core operation handles general mail order sales activities for a wide range of products. Targeting different generations of consumers, we publish leaflets and catalogs that cover apparel and sundry goods. We are enhancing services via the Internet for home PCs and mobile phones, thereby expanding our customer base, particularly among young women.

Specialty Mail Order Business

The Specialty Mail Order business, one of the Company’s profit drivers, specializes in such products as food, wine, cosmetics and health food. The products sold in this business tend to attract repeat orders for the same product by the same customer, a major factor contributing to the high profits the business generates.

・Foods, flowers and wine		Non-consolidated business
・Cosmetics		Operated by a subsidiary, OZIO Co., Ltd.
・Supplements		Operated by a subsidiary, Refre Co., Ltd.
・For nurse		Operated by a subsidiary, Nursery Co., Ltd.

Solution Business

In the Solution business, Belluna provides its corporate clients with charged services to enclose and mail out their sales promotion materials with catalogs and products that the Company sends out to its customers. Belluna also offers order-processing and product dispatch services on a commission basis by taking advantage of its service infrastructure.

Finance Business

The Finance business provides consumer financing services that utilize the extensive customer database compiled by Belluna’s mail order sales business. Leveraging our know-how in consumer financing services, we also provide collateralized financing services to corporate clients (operated by a subsidiary, Sunstage Co., Ltd.) and financing services in South Korea (operated by a subsidiary, Bell-net Credit Co., Ltd.).

Property Business

Real estate rental and (re)development business.

Other Business

Rechanneling our product planning know-how, we are undertaking wholesale operations targeting department stores and the Japanese Consumers’ Cooperative Union, and etc.

Management Resources and Business Segments

Many of its business segments are evolved around “Database” or “Customers,” our core management resource. Belluna group has been searching for answers to the question: “what products, services and provision methods will ensure the satisfaction of a significant number of customers?” This is our original point or fundamental standards, and our business policy “Customer-Driven and Customer-Focused” express its idea.

Relationship
Diagram

Our Policy regarding Shareholder's Returns

Belluna group seeks to achieve continuous and stable dividend, while giving full consideration to such factors as the strategic investments necessary to secure medium-to long-term growth. On the basis of policies that improve customer support by increasing their level of satisfaction, we make ongoing efforts to increase the corporate value of Belluna group. With this in mind, we hope to repay shareholders for their support.

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