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1.Purpose for Use of Personal Information

Belluna Co., Ltd. and its group companies (the “Group”) shall, under the Personal Information Protection Act (the “PIPA”), use personal information in connection with the following “Operations” to the extent required for the fulfillment of the following "Purpose of Use”.

1. Personal information concerning customers
   1. ⅰTo dispatch products and to provide after-sales service or information
   2. ⅱTo send catalogs, direct mail, samples or faxes from the Company or its affiliated companies, to provide information about new products and services, to engage in outbound telemarketing to promote products, to manage credit and collections in connection with transactions, and to conduct other lifestyle proposal-related sales activities
   3. ⅲTo produce statistical data (from which individuals cannot be identified) for marketing, sales promotion and product planning purposes
   4. ⅳTo provide catalogs, direct mail and other information from other companies rigorously selected by the Company (the personal information of customers will not be provided to the other companies)
   5. ⅴTo exchange points for the products of companies that have agreed to exchange their products for the Company’s “Belluna Happy Points”
2. Personal information concerning customer inquiries
   1. ⅰTo provide support for products and services, etc. and to deal with inquiries, etc.
3. Personal information received as a result of being entrusted by another business operator, etc. to handle personal information
   1. ⅰTo facilitate the appropriate execution of entrusted operations when the Company is entrusted by another business operator, etc. to perform some or all personal information processing operations (receipt of orders, dispatch of goods, administrative processing, information system management and other operations derived from mail order sales)
4. Personal information concerning other business operators and employees, etc.
   1. ⅰTo give required business notifications (including sending greetings, etc.), to negotiate, to fulfil contracts or request fulfilment of contracts
   2. ⅱTo manage the information of vendors/corporate clients and to process payments and receipts
5. Personal information concerning shareholders
   1. ⅰTo exercise rights and perform operations in accordance with laws and regulations
   2. ⅱTo offer various shareholder benefits to the Company’s shareholders
   3. ⅲTo manage shareholders (prepare shareholder data, etc.) in accordance with laws and regulations
6. Personal information concerning job applicants
   1. ⅰTo notify job applicants (including applicants for internships) of recruitment information, etc., to provide other information, and to select applicants for employment
   2. ⅱTo manage the Company’s recruitment operations
   3. ⅲTo gain an understanding of the recruitment environment, to verify and otherwise investigate the Company’s recruitment activities, and to use as data for analysis
7. Personal information concerning employees
   1. ⅰTo manage the employment of employees

* To improve the quality of call handling within the company and to accurately understand the nature of inquiries, phone calls from customers may be recorded.